The enterprise can achieve, with its commitment , an important role in society

The " Cause Related Marketing" is now an important and widespread marketing activities , which can help move the choice of consumers towards products that combine a humanitarian cause.

The social commitment of a company is instrumental in the construction of its "value" to consumers .
The Cause Related Marketing, can be:

Transaction, when a company or nonprofit activity contributes to the realization of a project of a non- profit organization providing financial resources or materials in proportion to sales resulting from the collaboration.

Promotion of the cause, when the product is used as a medium for the transmission of the cause supported by the non-profit , through the presence of messages or information leaflets of a non- profit organization , with the product of the partner profit

Licensing, as regards the granting by the non-profit , corporate logo , in exchange for a corresponding economic quantification . This type assumes the nature of a supply relationship , which is important for the company profit in order to qualify the product combined with the brand of non- profit organizations.

Joint Fund Raising, when the company provides support to the cause of non-profit organizations , acting as an intermediary for the collection of funds among its clients and non- profit organizations.


Companies and friends supporting Hanuman Onlus are: 


  2004 - Viaggi e Avventure nel Mondo has supported Happy Child Project

2006  Arte Tappeti supports Happy Child Project  through the publication of Hanuman Onlus logo on its products and website. 


2008 Cartiere Saci Spa, supports the Educating Children Project, in particular by providing the decor of the schools built by Hanuman Onlus. 


2010,  AirStep e Mjus, brands of Calzaturifico Olip Spa, support Hanuman Onlus:

  • with the construction of Shree Harkapur Lower Secondary School, in Nepal;
  • Happy Home Project, helping 10 children like a foster.

2011, Merlini Spa supports Happy Child Project  through the publication of Hanuman Onlus logo on its products and website. 


2001, Shel Shapiro is the testimonial of Hanuman Onlus and supports the project of schooling "Educating Children.".